Todd Friel shares a personal anecdote to emphasize the importance of remembering one's conversion experience, stressing that salvation is a significant event and that the key question is whether one is currently born again. He recounts witnessing to a woman at the Minnesota State Fair who believes good deeds and faith in God are enough for salvation, challenging her understanding of sin and God's justice. Friel reflects on the encounter, emphasizing that the gospel is judicial, with Jesus taking the penalty for sin, and highlights the importance of using the law to explain the need for a Savior.